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Waffles Are the New Bread

Smashed Waffle Cafe Opens in Downtown Raleigh

RALEIGH, N.C., Feb. 6, 2018 /PRNewswire/ — The smell of warm waffles is taking over Hillsborough Street! Greenville, NC based The Smashed Waffle Company is excited to announce the opening of its second Smashed Waffle Cafe, and first in the Triangle at 2304 Hillsborough Street, Raleigh.

Founded in 2016 as a waffle delivery service, The Smashed Waffle Company quickly caught national attention and delivered over 100,000 waffles in a few short months. In November of 2017, co-founders, Hunter Harrison and Justin Cox, opened their first Smashed Waffle Cafe in Greenville NC.

Moving into a cafe has allowed The Smashed Waffle Company to broaden their offerings. “We expanded our menu to include not only the sweet waffle versions that people had grown to love, but also savory waffle sandwiches like Smashedwiches™ as well as ice cream Smashedwiches™,” co-founder Justin Cox said.

Smashed Waffles Co-Founders Justin Cox (Left) and Hunter Harrison. (PRNewsfoto/Smashed Waffles)

Smashed Waffles Co-Founders Justin Cox (Left) and Hunter Harrison. (PRNewsfoto/Smashed Waffles)

This expansion keeps The Smashed Waffle Company true to their vision of showing the world that the waffle is not only an amazing breakfast item, but showcases that WAFFLES ARE THE NEW BREAD to be enjoyed all day long. To ensure a quality product, and to prevent the waffle from getting soggy, Smashed Waffles use a scratch made dough base, vs. a traditional batter. The dough is then smashed into heavy-duty cast iron waffle “smashers.” The result is a crisp outer shell, and a delicious soft, airy center that pairs perfectly with sweet and savory items.

The cafe will also serve premium roast coffees, NITRO cold brewed – kegged coffee, and freshly crafted, unique espresso-based lattes. “We spent months researching to find the right beans to deliver a rich, yet smooth flavor that complements our waffles, and I think we accomplished that,” Cox said. “Our mission is to serve insanely delicious products, so we experimented with different flavor combinations, such as lattés topped with candied bacon, pecans, and cookies,” Harrison said.

The Smashed Waffle Company believes in making a difference. For every cup of coffee they sell, a portion of the proceeds goes to help families affected by Autism. https://www.carecups.org

Cafe hours are 6 a.m. to 10 p.m. Monday -Thursday, 6 a.m. to midnight Friday and Saturday, 8 a.m. to 10 p.m. Sunday.

An additional Wilmington location is scheduled to open this spring.

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